Coca-Cola Is All Set To Release Their Very First Alcoholic Beverage
The world’s largest soda company will experiment with new “alcopop” drinks in the extremely competitive Japanese market.
Major competitors like Kirin, Asahi, Takara, and Suntory already dominate sales for “Chu-Hi”—a vodka-like canned drink that’s mostly shōchū and sparkling water.
But even if Coca-Cola finds success with Chu-Hi, it isn’t too likely to take its spin on the boozy pop outside of Japan.
“I don’t think people around the world should expect to see this kind of thing from Coca-Cola,” Coca-Cola Japan executive Jorge Garduñostated. “Many products that are born here will stay here.”
While fans of the carbonated soft drink are perfectly happy consuming the beverage as part of their midday meal, for instance, many people will also opt for Coca-Cola as a mixer when hitting the bars. On a night out, a vodka-Coke remains one of the most highly ordered drinks at the bar.
Chu-Hi is a canned drink with a relatively low alcohol content (shōchū alcohol) and is very popular in Japan.
“This is a canned drink that includes alcohol; traditionally, it is made with a distilled beverage called shōchū and sparkling water, plus some flavoring,” Garduño said in an interview which was put up on the company’s website.